The Five Essential Elements of a Landing Page
Landing pages, whether you're trying to gather leads, push sales, or accomplish anything else entirely, do what your website can't by focusing on a single conversion target. Your visitors will be overwhelmed by a multitude of items, services, and deals on your website. Landing sites, on the other hand, keep the viewers focused on a single campaign. Landing pages are the go-to strategy when it comes to easy wins.
But how can you be sure that your landing page is gonna hit the mark?
Your Unique Selling Point (USP)
Your unique selling proposition (USP) establishes simple standards for your consumers and identifies why you are the company of their dreams. It's not about fancy features, but rather about the customer's one-of-a-kind brand pledge.
Graphic Design Can Communicate a Message More Effectively Than Words!
The age-old phrase, ‘A picture is worth a thousand words’ couldn’t be truer. Any company that wants to leave a positive and lasting impression should invest in graphic design. When it comes to spreading the word about your company, the design is the first thing that people see, followed by the content. When utilised together, they send a powerful message.
Your Hero Shot
The phrase “a picture is worth a thousand words” is especially true in the short attention span world of the landing page. Your hero shot is a visual image of your offer that will help tourists understand what it is and how it appears.
Your Features & Benefits
The features segment offers a little more information and addresses any unanswered questions, while the headline and hero shot grab your customer's attention. Your incentives describe the value you're offering, and your features describe what your product or service does.
Call To Action
The aim of your landing page is to achieve your conversion target. Your call-to-action (CTA) is the strategy that will help you achieve your goal. Yes, we're simply discussing a button, but it's the button. It's why you spent so much time building a landing page in the first place. A successful CTA links back to your USP and communicates exactly what a visitor will get in return for clicking.
Play with contrast (darkness and light)
This landing page's neon colours are exclusive to this campaign and emphasise the importance of visibility while running at night.
Embrace a world of color
Why shouldn't your landing page be a part of the huge, vibrant, beautiful world out there? Color may be used to express the emotion behind your message, draw attention to a specific feature (such as a call to action button), or simply generate visual interest.
Make a bold statement with your copy
A bold statement can be clear at times. Other times, it necessitates more attention-getting copy. Since standalone landing pages exist for a particular campaign (and aren't part of the website), they're a safe place to experiment with messaging in either case.
Set things in motion
Video, GIFS, moving backgrounds, and small animations can all help to make your landing page more engaging. There are plenty of ways to incorporate movement into your template without doing something too fancy with the right landing page builder.
Ask for audience participation
Interactive components are available in a variety of sizes and shapes. Short surveys and quizzes, for example, are simple additions that significantly increase visitor interaction (and can score you some valuable customer data).
Now that we've had your creative juices going, you're probably itching to get started on your own landing page. It's time to transform your vision for a landing page into practise. Let's put those shower ideas into action! Get in touch with Genesis if you're looking for attention-grabbing landing pages.